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Once you have developed your business whether online or offline it is imperative to have a Marketing Plan in play.  There are many tips and ideas available so I really don’t want to bombard you with it all but instead I chose some key points that will help you.

I have narrowed it done to 5 major tasks that must be addressed:

1.    Place your company where your customers/client will perceive your competitive advantage

2.    Make yourself accessible – be in places customers will find you easily

3.    Provide your customers/clients the support they will need to make a purchase

4.    Have a plan in place to make purchasing your products/service easy

5.    Develop communication materials that are easy to use and understand

Consider rating yourself in regards to your marketing plan.  Following the format below, rate for 1 to 5 with 1 being the most difficult and 5 the easiest.

·    _________Placing your company where your customers/client will perceive your competitive advantage
·    _________Making yourself accessible – be in places customers will find you easily
·    _________Providing your customers/clients the support they will need to make a purchase
·    _________Having a plan in place to make purchasing your products/service easy
·    _________Developing communication materials that are easy to use and understand

Now rate  go back to those same categories and rate where you place your marketing emphasis.  With 1 being the highest in priority and 5 being the lowest in priority.

It is important to note the areas where you are having the most difficulty with your marketing and address those first.  Identifying the problems will help you in succeeding.  Remember that you can change your plan, don’t ever think that once it is written it can’t be changed, make the appropriate changes that will benefit you in the long run.

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