Are you chasing rabbits in your business?

By 26 Comments

I believe this is the 2nd most common mistake in business…

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Carrie Wilkerson

Author, The Barefoot Executive – now available

 

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Filed Under: Let's Talk With The Barefoot Executive, Motivation & Persistence, Work/Life Balance
About Carrie Wilkerson

Consultant & Strategist for self-employed professionals & small business owners. Wife, Mom, Author, Speaker & Joyful Human! Host of http://BarefootExecutive.TV and professional encourager...I believe in your dreams, in home-based business and the power of ruthless implementation!

  • http://www.facebook.com/AngelArts Dana Beasley

    Great advice, Carrie! I am striving to focus on my core product, but find myself cash strapped until it takes off. Any ideas?

  • http://twitter.com/yoder59 Jacob Yoder

    Carrie, how true ,i find myself chasing to many rabbits . I must stop it today. I must decide which rabbit i want to go after, than pour my heart and soul into just one. Thank you!

  • http://www.facebook.com/profile.php?id=1258241553 Megan Thomas Dorsey

    You must have been looking over my shoulder watching me and all these rabbits!  Thanks for the reminder that we all work better when focused.

  • http://www.facebook.com/timfahndrich Tim Fahndrich

    Right on Carrie!  This is something we’ve been working very hard on.  Focus, focus, focus :-)

  • Anonymous

    How were you earning income before? What I do NOT suggest is creating multiple products or multiple markets hoping ‘at least one’ will take off.

    My first suggestion for cash-strapped is ALWAYS to create a service-based business on the immediate (as of yesterday) timeline. What can you DO, locally or virtually?

    You don’t need a site, but you do need a skill. When you are strapped…sell what you can DO while you work on your core business. (or get a job and work on your business in the part time)

  • http://www.facebook.com/people/Iris-Perry/735813694 Iris Perry

    I know this is true!  But,  am not sure which one to pick at this point!

  • http://www.facebook.com/AngelArts Dana Beasley

    Thanks, Carrie. This is what I was thinking. I just wondered if that was chasing different rabbits! So I will focus my efforts on providing what I can do locally IMMEDIATELY until I can build a list that will sustain me.

    Thanks for the wisdom you impart!

  • Hotshotassistant

    My problem is I’m not sure which rabbit to chase. I’m anxious for something to work and when it doesn’t after a couple months, I add or change the rabbit, then if that doesn’t get going as fast as I want, I think about giving up. That’s where I’m at now. Not sure what to do.

  • Anonymous

    You have to choose one and then really focus for a set period of time. Commit. Much like marriage – if we changed spouses or gave up that easily -we’d NEVER get a marriage to work ;)

    You can’t look at it like an instant cash machine then abandon it. If it’s really a business you believe it – then I think 6-10 months is not too long to ask to focus, work in a targeted way, cultivate your audience and serve clients.

  • http://twitter.com/CCCChristo Christo Strom

    Carrie,
    I have nothing better to do with the rest of my life than National Debt Training.
    One big rabbit And oh yeah one other thing I am going to do this year.
    Buy your book.  Congratulations Carrie!

    Respectfully in TRUTH,

    Christo Strom

  • Anonymous

    We need folks doing debt training! Way to go! And enjoy the book ;)

  • Anonymous

    I just recently stopped chasing more than one bunny…and it feels great.  I have my confidence back, and I am starting to think I might really catch this bunny.  I have committed some resources (which have helped a lot) and have put intentional effort behind one business model.  I am starting to see results.  Thanks to some of your great ideas at the Radical Results Roadtrip in Orlando…I am crossing the ideas off my list if they do not complement my mission to catch that one bunny (so to speak).  Thanks for your support Carrie…you are one of the few people I always open in my inbox.  

  • http://twitter.com/3rhinomedia Don Stanley

    This rings so true for me. Sometimes I feel like one of my labrador retrievers (easily distracted by shiny objects and squirrels) and need to keep my focus. Especially with all the opportunities in social media. This topic reminds me of an acronym I learned from Mari Smith. FOCUSF=followO=oneC=courseU=untilS=successfulNow I’ll try focusing on that one rabbit (or squirrel) like you suggest. Thanks for the reminder!

  • Anonymous

    That makes me happy-happy!! I know you can and will!

  • http://www.facebook.com/sheri.bambrough Sheri Bambrough

    I think I lost all the rabbits. I have the same anxiousness to see something work, but right now I have lost direction, and the harder I try to find it the more it eludes me and the more I have to work for someone else’s bottom line to make ends meet. Now, how on earth do I figure out what would be the rabbit?

  • Scarlett Von Gunten

    Great advice! Thank you! :)

  • harvestsuccess

    the rabbit to chase is powerful coop multi channel marketing

  • Anonymous

    I believe everyone’s rabbit is different. There is no one model that is ideal for everyone

  • Lindell

    Hi, I am right now chasing way too many rabbits.  I am at a point that I don’t know if I should give up…….but I am not going to be that quiter!!!!!  Trying to do a website with affiliates but not sure what my niche should be.  I get sidetracked like you said early in one of the talks you did.  Help…………I think the boat is sinking!!!!!!

  • Anonymous

    focusing on one core business doesn’t mean you are a quitter. It means you are focused. Your niche should be something you’re experienced in, interested in, knowledgeable about and excited to write about and promote (if you are doing niche affiliate work)

  • NuclearWomen

    Call me Elmer Fudd…Guilty as charged…you are so correct and yet me being the greenest entrepreneur ever, .I.have many plaques waiting for the little bunny heads…that’s sick, but you know what I mean..I am going to read part 4 over again..thanks, Peg

  • Anonymous

    Yes. I know exactly what you mean :) time to re-read :)

  • http://mobilerik.com/blog San Diego Mobile Rik

    But the bunnies are so cute I WANT TO CHASE THEM ALLLLLLLL!!

    If I chase only one bunny, won’t the other bunnies feel neglected?????

    What if someone else starts chasing my other bunnies????

    (Ooo! Maybe I can get someone on Fiverr to chase my other bunnies for me.)

    Seriously though, thanks for a great post, Carrie. I really do need to choose one frikkin’ bunny rabbit already.

  • Carrie Wilkerson

    LOL – yep – delegate out the others :)

  • http://www.thebetteryouproject.com/ Susan

    Carrie- with your advice, I have given myself permission to chase 1 very big rabbit! And…I’m having to stay on my toes, but at least its just one and I’ve got a plan! So glad I’ve committed to myself and to you! Thanks for the direction and believing in me!-Susan

  • Carrie Wilkerson

    Big rabbits are super juicy! Well done, you!