But who wants what you have?

Great question, Carrie! I am defining that more and more! I just realized yesterday that I need to find fellow moms who are just starting out to have a work at home business. In fact, these women don’t even know what their business should be! These women are experiencing financial hardship and are looking for ways to go from Broke to Blessed. Which is how I connect to them because that’s what I do–help them to create a business based on their passions, connect this with their target audience, and build an effective brand image based on those two factors. Then I help them develop a strategic brand marketing plan.

You were instrumental in helping me to develop this course I’m launching! Thanks for your constant inspiration!

ps Finding the right market came with prayer. I asked God, “Who needs my course?” Then He revealed the answers! He also is answering my prayers about what, where, when, why and how to connect with my market. It’s a daily adventure being led by Him step by step! He’s my boss and the best boss there ever could be!

I am serving people with diabetes, high blood pressure, high cholesterol, and other weight related health issues. I plan to reach them through health fairs and Facebook, but I’m not sure how to connect with them online.

one caution with using ‘broke’ is that if you label them as such, they will also have permission to not invest with you.

also – when building businesses, I like to consider their experience and skillsets – they may be passionate about ceramic unicorns, but it doesn’t mean that is a viable model for them

So proud of you!

goes without saying that I’m so proud of you!! way to go! love how you are thinking out of the box!

Carrie – I love the way you cut to the chase!

I am developing six-month individual and group coaching programs that provide individualized support and solutions for women who are frustrated by their own negative patterns of yo-yo dieting, compulsive emotional eating and sugar binges.  My mission is to help them achieve the bodies and lives of their dreams by working with them to address the physical and emotional roots of their struggle and implementing enjoyable and sustainable nutrition and lifestyle habits.

Thanks for providing a forum for me to brainstorm on who is my ideal client!

Elaine Morales
Wall, NJ

Ahhh, excellent, I will clarify and quantify “better” … THANK YOU Carrie!

I would suggest that there are two questions within your question: Wants and needs. I may need food and shelter, but not a $500,000 home. Needs have a stronger pull than a want, but both a need and a want provide a synergistic affect to a customer. 

Thanks for sharing, Carrie.

I am serving high school students who want to improve their college admissions options by increasing their SAT scores.  I teach test taking strategy, academic content for the reading, math, and writing sections, and stress / expectation management. 

I am also serving parents of students grades 7-12 as they search for solid college planning information.  There is a lot of hype surrounding college planning / admissions and I want students and families to know that with a little advance planning, the process is so much easier.

What I’m saying is that it is not an “either/or” question, but a “both” or an “and” question. When a person wants a 1/4 inch hole drilled, they need a 1/4 inch drill bit. An alcoholic wants another drinks, but they need to sober up. Our purpose in life is a business people is not to sell snake oil, but provides a customer something that truly benefits them. My comment is from a business ethic and a moral one. I’d rather sell a solution that satisfies both a need and a want, then you have a hit, like dark chocolate that is healthy for you. Thanks for the discussion.

Never even considered you sold snake oil. As I have a quote in my book (won’t plug it here, it’s your blog), “fall in love with the purpose of your business, not the business of your idea.” My book changed three times since I started it, and just as you say, my business purpose didn’t change, but my business idea did. Keep it up, Carrie.

Sorry, my name is Dennis Giannetti (posted under g2t.ipre

I agree Carrie because we have to look no further than our friends, neighbors, and sometimes ourselves to see how wants tend to cause a rationalized minimization of needs.

Hi Carrie!

I’m serving two audiences job seekers and credentialed career professionals, connecting job seekers and individuals in need of resume writing experts and career coaching experts to help them move their career forward (www.CertifiedCareerCoaches.com & CertifiedResumeWriters.com).

I’ve been following you for some time now and love your honest and genuine approach to achieve business success. Thank you and I look forward to hearing and learning more from you!

I am serving Solo-entrepreneurs & small businesses owners who need to define & grow their business brand through social media & online marketing. The entrepreneurs that want what I have are ready to build & provide value to their target audience. They want to step outside of their comfort zone and become a leader in their niche. 

Great question Carrie. My answer: providing small business owners the “gift” of time to grow their businesses by providing business management/VA/SM services. I know these owners are out there (have helped a few friends), not sure how I should be connecting with owners who are not friends. 

I am serving any woman between the ages of 40 and 60 who has ever felt less than because she procrastinates.  It is usually because we tend to put everyone’s needs ahead of our own. 

I want to connect with these women as I create a series of products that, without judgement, help them determine what they really want and how to go about getting it.

I also serve them, in a different way, as a Virtual Consultant for those women who own small businesses and need to navigate the internet in search of new relationships and creating content marketing for them.

You are so right Roxana! I am reading ‘The Now Habit’ and learning that it isn’t selfish to take care of me

So thrilled Jeannie!! Would love to see an amazon review if you are so inclined

This is a very timely question for me as I am a newbie still in the development stages of trying to figure out a product to launch. My idea that I have is a resource for parents to use to instill healthy eating habits in toddlers, so before McDonalds even gets their hands on them. My base would be time pressed mothers who are concerned about their child’s nutrition, but do not have alot of time. Any suggestioms in terms of format Carrie??

Thanks, Carrie!  I help teachers, parents, and grandparents understand Readers Theater so they can have fun building leaders and creators easily and systematically.

Hi Carrie, I thoroughly enjoyed listening to your audio book.  Many thanks – very inspiring.  However, I didn’t take many notes (will listen to it again and takes notes on 2nd pass), you mention a website for resrouces in your conclusion but the site has no content.  Any plans to add the resources you mentioned in your audiobook?

/Jsep

Is it my imagination or do most people who make a lot of money online are in the business of teaching others how to make money online? What if that is not your niche? Is it still possible to make money online?

It’s been my experience that even the people who say they want what you have tend to change their minds come money transfer time. 
I spent months building a community. I asked them what product they wanted. They told me exactly what they wanted. I built it, handed it over to them, and none of them bought it. 
I offered to give it to them for a donation to charity. 109 people downloaded the product, 2 made an actual donation. So much for the honour system.
Just to prove this wasn’t a fluke, I repeated the process 7 more times. I built 8 products that people wanted and all combined, sold a handful.

That was my thought when I first started studying this industry too. The easy way to spot those who mean well and those who are just in it for the buck are to look for guarantees. If someone says they’ll guarantee it’s the easiest way to make money, run. If they tell you up front, like Carrie does, that it will take time, effort, work, they’re the real deal.

The lessons Carrie teaches translate offline as well. Use the strategies to market and grow your business using both online and offline tools.