Marketing Tip – Email Lists
You have probably heard or read my love for email lists. Developing lists is a great way to help market your business online. To promote your business endeavors, email marketing should be one tier of your Internet marketing campaign.
Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not including this type of marketing can cause your business to lose out on a great deal of business. Your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world.
The first step in developing an email marketing campaign should be creating an email distribution list. Below are some options that will help you in your email marketing.
Before we go any further, we need to determine exactly what an email list is. The email list is essentially a list to which you will email your advertising and promotional materials. A common way to obtain emails is to purchase a list from distributors. However, this method is not very effective at all and it is not recommended. The main problem with purchasing an email list is that there is no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.
A much better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services. This will provide you with a database of addresses from current and potential clients and those who are genuinely interested in your products and/or services.
Once you have created a list of interested individuals you can send emails or create a newsletter for distribution. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. You might also want to include useful links to either your website as well as other websites which may be of interest to your readers.
So what are you waiting for? You can create your email list and then create your product. There is not need to wait to create your product first. Start building your list today!
Hi. Obviously I’m a barefoot guy, but I have been watching your videos and they are tremendous. (the magnetic list building vids) You seem to advocate having an optin page that’s not even on your website. Do you set up a separate domain for it? And how do you get traffic to it? If these questions are answered in your course, that’s fine as I’m planning to get it-I just wanted to make sure these issues would be addressed in there or not.