On Tuesdays I like to share ‘tools & tips’ with my subscribers and today, I couldn’t settle on just one. Since I work with both start ups and businesses that are clicking along ‘offline’ but want to increase their online presence, I thought I’d mention a few ‘musts’ today. ** I’m going to assume you [...]
[Continue reading…]
How to mesh the need for “evergreen content” with seasonal marketing As business owners, bloggers and content-sharers, we are taught that our content should be “evergreen” which means that the information is as good tomorrow as it is today. This means that we may need to avoid dates in our titles, instead focus only on [...]
[Continue reading…]
My friend Chris Brogan wrote about December being his ‘secret’ work month. He noted how he gets so far ahead because the mentality of everyone else is to ‘be off’ and get ‘back to business’ in January. I recognized in my own clients and friends a similar mentality…that in October and November, they were already [...]
[Continue reading…]
Contests to grow your business are not a new idea. I grew up with the Publisher’s Clearing House Sweepstakes, didn’t you? I still have burned into my brain the commercials of unsuspecting homeowners answering a knock at the door and being surprised by balloon-carrying, giant check-bearing strangers in suits followed by loud, high-pitched screaming. But [...]
[Continue reading…]
Balance is not necessarily a word I believe exists (except in tight rope walking and horse back riding)…but a few months ago, Denai Downs Vaughn asked me if I could share some of my elusive ‘secrets’ for juggling all that I do. That always makes me laugh, because I certainly feel like I can always [...]
[Continue reading…]
I love watching the marketing efforts & educational processes of others. You know I love to use video, but I also love to cater to every learning style…and this video combines audio, visual as well as text driven styles. I love it – and even though it’s a little longer than my attention span usually [...]
[Continue reading…]
