Press Releases – Great for Business
Some business owners don’t even consider press releases for their business. They feel nothing will happen with them so what’s the point in wasting the time on them. Well, this is far from the truth.
Press releases are a great way to get your business noticed in publications that you may not have ever been able to get into. Could be the cost or it could be other reasons.
Press releases used to be submitted to local newspapers only, but that is not the case anymore. More and more of the newspapers are starting to gather these requests online and they are publishing them both in their paper and on their website. Press release directories are popping up online as well.
Press releases are a great way to share with others:
- what is going on in your business
- a new service you added to your business
- a new person you hired to do a specific task that is booming
- to announce a monthly newsletter that you started
Submitting keyword specific press releases to online sites will help with your website traffic and search engine rankings. News related websites and search engines will pick up on this and they will include yours within their site.
Press releases also give you credibility. The best way to build the credibility factor is to continually submit them. When you submit well written press releases and you continue to submit them on things that are important and really matter, people will begin to trust and believe in you. One thing to remember is that you should write one or two a month and submit them to both local, online, and out of state venues.
Press releases are a great way to share your business with people all over the world; people that you may never find any other way. Sharing what you offer and what you can do to help others is an added benefit that will come when you submit press releases regularly. Building trust and new business relationships will come when you submit press releases on a regular basis to the same locations each time.
Many people thought press releases were dead because of blogs and social media. I agree with you that press releases are important for businesses to maintain momentum and communicate with their customers. However, I would recommend the company view them as “announcements” rather than a press release. A press release is often thought of as a single piece, written, submitted and that is it. Most press releases never hit the “press” but that is okay because with social media you gain further coverage than just through the press. An announcement should be “social media ready,” too – with keywords and links to the web site, blog, or other announcements. Announcements can be blogged about, tweeted, included in newsletters and posted to the homepage. Think about the “announcement” as what you want to tell everyone, then consider all your social media channels to get the message out.